Marketing is becoming increasingly autonomous, meaning more and more of the touchpoints with consumers are created or managed by an automated system without direct human intervention. On its own, this isn’t new.
We are entering a world of fully autonomous marketing, and that is going to change everything.
Many marketing tasks like creating campaigns,posting ads, purchasing ads, optimizing campaigns, managing the customer journey, or redesigning a landing page as part of conversion ratio optimization (CRO) , efforts are all human tasks that are now being replaced by AI in airbots that do this faster and more effectively.
Airbots AI will also make marketing more efficient and cost effective. Using machine learning algorithms, we can deploy self-learning systems that know how to optimize themselves to become continually better. Optimize what? Almost everything.
We are entering a world where marketing decisions are based on billions or trillions of data points, easily outperforming the gut feeling of any skilled marketer. Marketing will not only be data-driven and fact- based, it will learn over time and optimize its own behavior.
Are you ready for autonomous marketing?
We’ve come to a crossroads where autonomous technology has met legitimate, real-world applications. Autonomous marketing is going to a be a critical part of the marketplace
AI isn’t just a buzzword — marketing teams need to deepen their understanding and start testing automation solutions that match market pacing.
The future is coming whether you’re ready for it or not.
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